of agents using Matterport win more listings
of people are more likely to call about properties with 3D virtual tours
of Home Sellers would switch to an Agent offering 3D Tours
The first touchpoint in the buyer journey is an online listing, where an immersive 3D tour can afford a property an impactful first impression. Nearly 82 percent of all respondents would switch to a real estate agent offering immersive 3D tours of listed properties. The NAR report reveals that “among all generations of home buyers, the first step taken in the home search process was to look online for properties,” often resulting in buyers “walk[ing] through the home that they viewed online.”
Millennial and Gen Z respondents were overwhelmingly in favor of more immersive listings. For instance, 83 percent of Millennials and 94 percent of Gen Zs would switch to an agent offering these services, compared to 63 percent of Gen Xers. NAR reports that “Millennials still made up the largest share of home buyers at 37 percent” and with younger generations coming of age as the primary buyers in the real estate market, it’s important to pay close attention to their gravitations toward tech-savvy agents.
Not only would younger generations switch, but around 86 percent would recommend these agents to their friends. This bodes well for real estate agents, where “referrals by friends, neighbors or relatives were higher among younger buyers such as 28 years and younger,” according to NAR.
Whether you're a real estate agent, a broker, or a property manager, Matterport's 3D virtual tours can increase commissions, reach a wider audience, and close on properties faster.
Present your property in its best form. Give viewers the chance to see an offering from new and interesting perspectives.
From empty lots to large estates, aerial photography gives the viewer a unique and expansive perspective of the opportunity you are presenting.
With a 3D virtual tour, prospective leads can do their own walkthrough of your properties from anywhere, anytime, generating higher engagement and interest.
With a 3D virtual tour, prospective leads can do their own walkthrough of your properties from anywhere, anytime, generating higher engagement and interest.
Attract more qualified prospects by giving viewers the most complete representation of your property, filtering out those the property may not be right for while also attracting leads that are genuinely interested in your property.
Delivery subject to availability of property. All images delivered digitally as high-resolution files. Pricing subject to property size, location, and access. After included Matterport hosting period has expired, $10 per month. Aerials subject to FAA Regulations. Commercial properties are subject to additional fees.
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